The Royal National Institute of Blind People (RNIB) worked with The&Partnership's experiential agency Muster to stage a Karaoke Eye Test at Glastonbury Festival, which ran from 21-25 June.
The RNIB's karaoke-themed activation was developed by Muster and aimed to remind Glastonbury's 200,000 guests about the importance of regular eye tests.
During the karaoke eye test, festival-goers were able to experience the feeling of having poor vision, as the lyrics on screen decreased in size line by line. The activity aimed to replicate a traditional eye test, but added in the karaoke to create an engaging and immersive experience for guests.
Filters were also applied to the karaoke screen, simulating the effects of preventable eye conditions such as glaucoma, diabetic retinopathy and age-related macular degeneration, and expose visitors to the experience of sight loss.
At the end of the karaoke experience, guests were given eye health tips and encouraged to have their eyes tested when they return from the festival.