The world’s first festive festive wellness destination to launch a new watch

Create a pop-up retail experience for media, influencers and consumers that stood out among Berlin's congested festive period and established Amazfit's presence in the smart-watch market in Europe.

The Christmas ASMRket included four curated festival zones of wellness featuring art installations, live action performance, masterclasses and product displays that each dramatised how the Balance smart watch enhances physical activity, mindfulness and relaxation.