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Argos x Pinterest Mood Hotel

Launching the world's first Mood Hotel


Create a must attend experience for a high-street retailer with limited showroom real estate so as consumers could experience their furniture range for real.


The Mood Hotel combined Pinterest’s digital trend report with six different Mood Rooms - including Luxe, Escape and Night at a hotel take over in East London. Consumers were invited to stay overnight in our brand world while giving them a chance to purchase products through QR codes real-time following a targeted influencer and media VIP launch evening to drive listings coverage.

Power of experience effect

Secured 86 pieces of trade features (+187% on original KPI) and 44 pieces of consumer coverage (+47% on original KPI). And recently won Best Experience-led Campaign (Silver) and Best Use of PR, Digital, Social (Bronze) at the Creative Circle Awards 2023.

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