Argos x Pinterest Mood Hotel
Launching the world’s first Mood hotel as a brand partnership between Argos and Pinterest
Create a must attend experience for a high-street retailer with limited showroom real estate so as consumers could experience their furniture range for real.
The Mood Hotel combined Pinterest’s digital trend report with six different Mood Rooms - including Luxe, Escape and Night at a hotel take over in East London. Consumers were invited to stay overnight in our brand world while giving them a chance to purchase products through QR codes real-time following a targeted influencer and media VIP launch evening to drive listings coverage.
Power of experience effect
Secured 86 pieces of trade features (+187% on original KPI) and 44 pieces of consumer coverage (+47% on original KPI).