Challenge
Extend a social campaign to promote a new range of Birds Eye premium evening meals.
Solution
Diners at the restaurant were invited to pay for their bill by taking a photo of their meal and sharing it on Instagram with the tag #BirdsEyeInspirations. The pop-up Picture House eatery opened to National press in London and then went to Manchester and Leeds.
Power of experience effect
A world first experience to harness social interaction as real-world currency generating over 1 million Twitter impressions and international coverage across 127 online features including Marketing Week.
