Igniting British Gas at the World’s No.1 Home Energy Expo
British Gas - Fully Charged
Challenge
In a sea of energy brands all creating their own ‘connected home’ experiences by resorting to house shaped exhibition activations we wanted British Gas to really stand out by focusing engaging audiences and creating meaningful opportunities for sales and solution conversations.
Solution
Our ‘Unlocked’ concept gamified the entire experience and encouraged consumers to step further into the BG brand story - featuring infrared heat-map challenges, tactile timed competitions, interactive light installations and a PowerPlay gallery of home appliance power consumption equipment.
There was a huge amount of work that went into it and we were really pleased with the end result. The internal feedback was excellent too!
Head of Marketing, British Gas
