Bupa Westminster Mile
Bupa’s activation at the Westminster Mile.
Create a must-attend fan park to bring the Feel Great Britain creative concept to life for runners and their families.
A day festival with three distinct zones of mind, body and soul around a main stage in Green Park. Hosted by Tess Daly and featuring a Bupa training lab for short-form fitness tests and healthcare advice.
Power of experience effect
224 mentions across national and broadcast media.