Challenge
Create a must-attend fan park to bring the Feel Great Britain creative concept to life for runners and their families.
Solution
A day festival with three distinct zones of mind, body and soul around a main stage in Green Park. Hosted by Tess Daly and featuring a Bupa training lab for short-form fitness tests and healthcare advice.
Power of experience effect
224 mentions across national and broadcast media.
![Westminster 2](https://muster.imgix.net/images/Westminster_2.png?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.0&usm=20&w=1440&s=8837b91a5bdeffbb9dffa1e0c132c98a)