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Canaletto Press Launch
The world’s first projection mapping sequence on an unfinished building
Challenge
Design and deliver a projection, lighting, sound, live performance and paired tasting menu for the media launch of London’s first exclusive hi-rise complex.
Solution
A social first live experience blended a menu by Jason Atherton with a projection sequence showing glimpses into the unfinished building with a live orchestral performance to ignite all of the senses before media and influencers were invited into the brand new marketing suite.
Power of experience effect
Every single property sold prior to construction completion.
