Caroline Hirons Hall of Fame
Pop-up store to celebrate launch of 3 exciting new beauty kits
Challenge
Create an immersive, creative experience which places the consumer at the forefront, elevating and amplifying the Caroline Hirons movement.
Solution
A three-day experience and pop-up shop in Covent Garden celebrating every brand across the Caroline Hirons portfolio. The retail destination sold early releases of exclusive curated kits along with masterclass sessions hosted by Caroline and her friends discussing honest skincare. A collection of studio spaces meant fans could share their own stories on social media for massive coverage.
Power of experience effect
65 pieces of coverage - to date - from news outlets such as; Harper’s Bazaar, Cosmetics Business, GLAMOUR, Sheerluxe, British Beauty Council, Get the Gloss, Who What Wear/Yahoo, and Metro. Alongside social media coverage of the event reaching over 4 million followers.
