Challenge
Launch a brand-new product into the maritime engineering sector while revolutionising their internal marketing function to reclaim their industry leading position.
Solution
A dedicated account team designing and delivering multiple integrated campaigns harnessing video, social, PR, influencer, paid media, event, product rendering and sales collateral for a consistent and compelling marketing step change.
Power of experience effect
Total revolution of every marketing channel to focus on provocative strategic platforms that saw more than 2 million interactions across social and an historic spike in hardware orders for the year.
![Cavotec 2](https://muster.imgix.net/images/Cavotec_2_2024-06-06-134236_qpre.png?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.0&usm=20&w=1440&s=e4c3c1b3b7907d30f8cf6425290103ca)
![Screenshot 2024 02 05 at 13 35 00](https://muster.imgix.net/images/Screenshot-2024-02-05-at-13.35.00.png?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.0&usm=20&w=1440&s=3c3fe7edd20ffc839aaeed4734c0a310)
![Screenshot 2024 02 05 at 13 36 57](https://muster.imgix.net/images/Screenshot-2024-02-05-at-13.36.57.png?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.0&usm=20&w=1440&s=a73f1ce7039ba2b146cd635ad5f131a4)