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Dove Campaign for Real Beauty

Acknowledging Dove’s pledge to never use AI models in their marketing material


Combining destination, talent and content into a global launch moment at London’s most visited tourist attraction - Outernet.


A complete media takeover of the 30,000+ pixels spanning the interior and exterior screens at the venue paired with a two-day immersive event programme hosted by Jessie J.

Power of experience effect

Total earned, owned and paid impressions (globally): 3.2 billion

Total Views from Paid launch week: 510.8 million

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