Making Dove’s anti AI pledge real

Combining destination, talent and content into a global launch moment at London’s most visited tourist attraction - Outernet.

A complete media takeover of the 30,000+ pixels spanning the interior and exterior screens at the venue paired with a two-day immersive event programme hosted by Jessie J.

Total earned, owned and paid impressions (globally): 3.2 billion

Total Views from Paid launch week: 510.8 million