Challenge
Promote the launch of Dove’s Advanced Care Body body wash through an immersive picture story activation in central London.
Solution
The pop-up experience at Observation Point on London’s South Bank invited media, influencers, creators and consumers to step inside an interactive shower sculpture where water cascaded around them, with a aromatic floral canopy overhead. A giant bottle of Dove Advanced Body Care created compelling social content opportunities while cleansing soundscapes played out from a live DJ. Mini consultations from The Dove Bathroom Butlers then rewarded everyone with a 225ml sample of the new product to take away.
Power of experience effect
104 million video views across organic and paid.
