Challenge
Balance the logo, typography and recognition of the masterbrand with a fresh and unique take on the Clinical Nursing Solutions division. Re-establishing Elsevier as the content partner of choice across every chapter of a nursing career.
Solution
Following a robust strategic development phase we built out a creative platform of 'Knowledge powering a brighter future for nursing' across print, digital and in-person touchpoints. Introducing brand new landscape photography, dynamic power pulse element and refreshed nursing imagery for a compelling and consistent long-term campaign.
![Elsevier Brochure Mockup v01](https://muster.imgix.net/images/Elsevier_Brochure_Mockup_v01.png?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.0&usm=20&w=1024&s=f4897eacbfd1354ae9dd285d20a46fc6)