Evolving a leading US healthcare publisher’s Nursing Solutions brand and marketing collateral
Balance the logo, typography and recognition of the masterbrand with a fresh and unique take on the Clinical Nursing Solutions division. Re-establishing Elsevier as the content partner of choice across every chapter of a nursing career.
Following a robust strategic development phase we built out a creative platform of 'Knowledge powering a brighter future for nursing' across print, digital and in-person touchpoints. Introducing brand new landscape photography, dynamic power pulse element and refreshed nursing imagery for a compelling and consistent long-term campaign.