Challenge
Introduce and establish a robust marketing function to elevate communications including a masterbrand relaunch and a retained model of account and region specific campaigns.
Solution
Developed and designed a compelling brand strategy acknowledging ERCE’s history in traditional consultancy combined with a new focus on a more sustainable future - the expertise tomorrow needs.
Then launched as a refreshed brand structure, messaging and visual identity and multi-channel campaign across web, digital, social, PR, in-person experience and marketing toolkits.
Establishing ERCE's industry presence among existing and prospect clients, and repositioning their brand focus to elevate their sustainability arm: ERCE Evolution.
Power of experience effect
Over 815k LinkedIn impressions, 9 trade features, a 58% increase in daily LinkedIn viewers and a 22% increase in average time per website visit across 3 month brand relaunch campaign.
