ERCE Carbon Capture & Storage Campaign

Multi-channel B2B campaign that led to 100% success rate

Challenge

Introduce as many of the 8x North Sea Transition Authority’s (NSTA) newly announced carbon storage license winners to ERCE as possible.

Solution

Robust strategic insight from customer interviews and meticulous comms planning led to a compelling creative concept positioning ERCE as the licence winners’ partner through Uncharted Territory. We then generated assets across a phased campaign that utilised breakout LinkedIn posts, PPC and direct mail to build awareness and memorability.

Power of experience effect

100% of the target companies have turned into concrete leads with no prior relationship to client before the campaign went live.