Lexus NX Premiere
Launching a new SUV to European media across both physical and virtual audiences
Create a press launch moment that resonated with a physical audience in attendance in Brussels and a larger virtual audience experiencing the reveal online.
Building on our launch strategy of the symphony of the senses we focused on sound to dramatise the features and driving experience of the NX.
Creating an immersive soundscape and cinematic reveal film played out on a jumbo LED screen to those attending in person combined with full 7.1 surround sound technology. The virtual audience were then sent a pair of high-end stereo headphones and an experience pack to for a binaural sound mix of the same sequence.