Challenge
Translate an in-person celebration of creator best practice and excellence into a regular cadence of compelling content within a dedicated Facebook Group.
Solution
The Creator Collective was a 12-week campaign of multi-channel assets from SWAG kits to celebrity workshops, masterclass mini-sessions to a virtual wrap party. Featuring exclusive live sessions with Louise Pentland, Munroe Bergdorf, Reggie Yates, Mona Kattan of Huda Beauty and Waad Al-Kateab, the entire series was designed, shot, edited, packaged and broadcast by the team at muster as one of Meta’s top tier brand experience partners intended to provoke creativity and promote conversation.
We wanted this event to feel intimate and special for our top creators so we were so pleased to see such great engagement including over 245 comments throughout the live broadcast.
EMEA Media Partnerships Marketing (Entertainment & Sports)
