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Establish a creative concept for multiple industry events.
Develop a single creative idea that could be realised across multiple events and industry experiences.
The ‘Lighthouse’ concept saw us concentrate all of the content, creative and collateral of the experience into a single imposing monolith that anchored the experience and could be seen from a distance with a lightbox logo.
Power of experience effect
The concept has been rolled out and successfully deployed at four further events since its first outing.