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Fever-Tree #MixInTheDark​

An escape game to launch a dark mixer range

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Promote the iconic tonic brand’s new cola and ginger beer mixers to trade and consumers​.


#MixInTheDark was a short-form escape game where pairs had to solve drinks based challenges to escape the space and post time to Facebook for a chance to win a trip to Madagascar​.

#MixInTheDark was a raving success. ​

Genuinely the team and approach to the game were brilliant and it all came together perfectly. ​

The events were a huge success and the mechanics to get people drinking our dark spirit mixers went really well.​

Sebastian Smuts

Events Marketing Manager, Fever-Tree​

Ft 2 Large
Ft 8