![Fever Tree LCW 2000px 7 K8 B9347 copy](https://muster.imgix.net/images/FeverTree-LCW-2000px-7K8B9347-copy.jpg?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.0&usm=20&w=1440&s=5d6a7786939a9a6e6a29a83d9b51ea6c)
Challenge
Promote the iconic tonic brand’s new cola and ginger beer mixers to trade and consumers.
Solution
#MixInTheDark was a short-form escape game where pairs had to solve drinks based challenges to escape the space and post time to Facebook for a chance to win a trip to Madagascar.
#MixInTheDark was a raving success.
Genuinely the team and approach to the game were brilliant and it all came together perfectly.
The events were a huge success and the mechanics to get people drinking our dark spirit mixers went really well.
Events Marketing Manager, Fever-Tree
![Ft 2 Large](https://muster.imgix.net/images/Ft-2-Large.jpeg?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.0&usm=20&w=1024&s=ce0cce508d41859de1f77440e1f67d4f)
![Ft 8](https://muster.imgix.net/images/Ft-8.jpg?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.0&usm=20&w=1440&s=c8592fec7ec15744a9373a4b516b9224)