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An escape room to launch a dark mixers
Fever-Tree - #MixInTheDark
Challenge
Promote the iconic tonic brand’s new cola and ginger beer mixers to trade and consumers.
Solution
#MixInTheDark was a short-form escape game where pairs had to solve drinks based challenges to escape the space and post time to Facebook for a chance to win a trip to Madagascar.
#MixInTheDark was a raving success. Genuinely the team and approach to the game were brilliant and it all came together perfectly. The events were a huge success and the mechanics to get people drinking our dark spirit mixers went really well.
Events Marketing Manager, Fever-Tree
