Challenge
Launch the new Huawei Honor mobile device to global media.
Solution
An indoor festival headlined by British artist Foxes brought to life through a series of immersive experience zones designed to bring to life the key features of the new Honor 7 device.
Power of experience effect
Over 10.1million impressions across social.
![Honor 1](https://muster.imgix.net/images/Honor_1.jpg?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.0&usm=20&w=1024&s=fb4731833edec67a4a17bafacdb8bad2)