Challenge
Evolve the home fitness brand’s perception beyond a permanent experience in Selfridges and huge success at CES with an eye-catching experience in central London.
Solution
The Hydrow Studio landed in Covent Garden and demonstrated the equipment, storage and full body workout benefits of the fitness solution in an interactive space that pulsed with light triggered by trials on 2 of the machines.
Power of experience effect
Hundreds of consumer experiences over the 3 live days combined with celebrity, influencer and press attendance from publications including Vogue and the Guardian.
