Challenge
By 2040, antibiotics will have stopped working and more people will die from AMR (anti-microbial resistance) than from cancer. We needed to raise awareness of the #NotInOurLifetime campaign and create a live experience for media, influencers and consumers.
Solution
The Sex Bomb party featured a series of multi-sensory zones from ASMR Karaoke booths to ballpit challenges, giant exploding aubergines to live action sex swing performances. All to dramatise the issue of AMR. We even invited MPs to come along driving coverage across PR, social and influencer culminating in an online petition, making sure that AMR gets debated in parliament.
Power of experience effect
Editorial features in BuzzFeed, The Telegraph, Cosmopolitan, Vice, Yahoo!, The Daily Mail, The Sun and Metro as well as Evening Standard’s Picture of the Day.
