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McVities Jaffa Whaaat

Launching new Jaffa Cake snack across TVC, OOH and social


Create real cut through across above the line channels to launch an exciting Jaffa Cake snacking option​.


Full content creative across 60” TV, OOH, social and POS design assets for a playful campaign featuring Joey Essex and a goat!

Whilst we made the new McVitie’s Jaffa Cakes Nibbles irresistible to nibble, they’re totally impossible to describe and we’re slightly stumped. We’re asking the nation to unleash their playful, cheeky side and help us describe them in their own unique way. We’re very excited to launch this fun, playful campaign which truly reflects the McVitie’s Jaffa Cakes brand personality and allows us to engage with its fans – it’s the bravest campaign we have done in a very long time.

Emma Stowers

Brand Director McVitie’s at Pladis UK&I

Jaffa 1
Jaffa 2