Challenge
Bring the fast and fun features of Windows 8 to life in an unexpected way.
Solution
A giant Microsoft slide gave consumers at Bluewater Shopping centre the chance to skip the stairs. Content from each ride was served to consumers as video and photography for them to share and social and was pushed straight to the 96sheet digital canvas for a moment of fame.
Power of experience effect
More than 250,000 video views across organic and boosted channels.
