Challenge
Celebrate 25 years of the National Lottery giving back to cultural destinations across the UK to guarantee picture story and editorial coverage in national publications.
Solution
The world’s first stunt at the iconic Eden Project turning two of the biomes into giant lottery balls. Switched on by Lily Cole, the picture story moment generated massive coverage across editorial and social channels for the birthday of the National Lottery.
Power of experience effect
Picture of the Day in the Telegraph with blanket coverage in every major newspaper across the UK with TV broadcast coverage on regional and national channels.
