Air Max Instagram treasure hunt with Jesse J

Nike - Jessie J Treasure Hunt

Challenge

Use the final day of Jesse J’s partnership agreement to distribute bespoke Air Max sneakers to top fans. From brief to delivery in 6 days.

Solution

An Instagram powered treasure hunt across London where consumers had to solve picture story clues to locations in the mega influencer’s past and win sneakers if they got there first.

Impact

Highest daily spike of 40,000 likes on Jessie J’s Instagram with the #AirMaxDay.