Challenge
Use the final day of Jesse J’s partnership agreement to distribute bespoke Air Max sneakers to top fans. From brief to delivery in 6 days.
Solution
An Instagram powered treasure hunt across London where consumers had to solve picture story clues to locations in the mega influencer’s past and win sneakers if they got there first.
Power of experience effect
Highest daily spike of 40,000 likes on Jessie J’s Instagram with the #AirMaxDay.
