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Nike Jessie J Treasure Hunt

Nike Air Max Day Instagram treasure hunt​


Use the final day of Jesse J’s partnership agreement to distribute bespoke Air Max sneakers to top fans. From brief to delivery in 6 days.


An Instagram powered treasure hunt across London where consumers had to solve picture story clues to locations in the mega influencer’s past and win sneakers if they got there first.​

Power of experience effect

Highest daily spike of 40,000 likes on Jessie J’s Instagram with the #AirMaxDay.

Nike 2