A day festival for the dairy alternative milk brand.
Extend a sampling opportunity into a brand experience platform to hero product, personality and Swedish playfulness of the oat based drinks brand.
Oatly Breakfest took over Brockwell park for a weekend in the British summer and featured a collection of brand moments from make your own smoothie cycle classes to a Kaninhoppning competition (bunny show jumping). Centred around a main stage the festival was designed for media and influencer attendance first before consumers saw the coverage in on and offline publications.
Power of experience effect
The world’s first breakfast festival generating over 500,000 social impressions in a single live day.