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Oatly Breakfest​

The world's first breakfast festival for leading oat milk brand


Extend a sampling opportunity into a brand experience platform to hero product, personality and Swedish playfulness of the oat based drinks brand​.


Oatly Breakfest took over Brockwell park for a weekend in the British summer and featured a collection of brand moments from make your own smoothie cycle classes to a Kaninhoppning competition (bunny show jumping). Centred around a main stage the festival was designed for media and influencer attendance first before consumers saw the coverage in on and offline publications​.

Power of experience effect

The world’s first breakfast festival generating over 500,000 social impressions in a single live day​.

Oatly 2
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