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Onken Haus of Inner Happiness
Playful pop-space turning sampling into a surprising brand experience
Challenge
Evolve an ATL campaign focused on inner happiness through to a journalist-first pop-up experience in central London to bring the character of the brand to life while providing a backdrop for product sampling.
Solution
The Haus of Inner Happiness featured a collection of Instagram ready moments from a sampling bar to share-a-seat swing to create opportunities for media and consumers to try the new yogurt flavours.
Power of experience effect
Huge editorial coverage including the Stylist, Telegraph, Culture Whisper and Diary Directory.
