A playful pop-space turned sampling into serious fun

Evolve an ATL campaign focused on inner happiness through to a journalist-first pop-up experience in central London to bring the character of the brand to life while providing a backdrop for product sampling.​

The Haus of Inner Happiness featured a collection of Instagram ready moments from a sampling bar to share-a-seat swing to create opportunities for media and consumers to try the new yogurt flavours.​

Huge editorial coverage including the Stylist, Telegraph, Culture Whisper and Diary Directory.​