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RNIB Karaoke Eye Test​

Taking the sight loss charity to Glastonbury Festival


Remind 200,000 festival-goers of the importance of getting regular eye tests​.


The Karaoke Eye Test was situated next to the Pyramid Stage tested festival-goers' vision by getting them to perform karaoke classics as the lyrics on screen decreased in visibility mimicking the traditional eye test format.​

Power of experience effect

Hundreds of competitors over the festival live days with content pushed to the jumbo screens either side of the Pyramid stage​.

RNIB 4 Eye Conditions Large