Challenge
Remind 200,000 festival-goers of the importance of getting regular eye tests.
Solution
The Karaoke Eye Test was situated next to the Pyramid Stage tested festival-goers' vision by getting them to perform karaoke classics as the lyrics on screen decreased in visibility mimicking the traditional eye test format.
Power of experience effect
Hundreds of competitors over the festival live days with content pushed to the jumbo screens either side of the Pyramid stage.
