Challenge
Evolve the delivery of information to SME’s that would usually have been via brochures in branch.
Solution
A national tour of a pop-up experience to inspire local businesses through a series of interactive and exploratory zones in a fully branded structure.
Power of experience effect
Finalist B2B Experience at the Event Awards and live across a national tour of 17 regional cities.
![Santander 3](https://muster.imgix.net/images/Santander_3.png?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=303&ixlib=php-3.3.0&usm=20&w=540&s=5e5caae9f4994f5b906dd338900d3228)
![Santander 2](https://muster.imgix.net/images/Santander_2.jpeg?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.0&usm=20&w=768&s=1a01619d4922187239b648dc262dea80)