All projects

Toyota Aygo #GoYourOwnWay​

A partnership with the ultimate masters of self-expression​.

Challenge

Work with renowned drag artist Le Fil to realise an interactive pop sculpture​.

Solution

A participatory installation in Westfield Stratford that mashed performance with onscreen content to provide consumers with unique videos shared direct to social channels.​

Power of experience effect

Film directed by Ben Addelman, whose work has been screened at Sundance, Edinburgh and Durban Film Festivals.

Aygo 1
Aygo 2