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A live content studio with ultimate masters of self-expression

Toyota Aygo - #GoYourOwnWay​

Challenge

Work with renowned drag artist Le Fil to realise an interactive pop sculpture​.

Solution

A participatory installation in Westfield Stratford that mashed performance with onscreen content to provide consumers with unique videos shared direct to social channels.​

Impact

Film directed by Ben Addelman, whose work has been screened at Sundance, Edinburgh and Durban Film Festivals.