All projects

Toyota Mirai VR experience​

Harness VR content to reduce the need for display cars​.

Mirai 2


Generate a content solution to require fewer Mirai vehicles being required in showrooms across Europe​.


A purpose-built VR pod to designed to use half the footprint of a vehicle and tell the vehicle story through immersive digital content​.

Power of experience effect

Rolled out top tier showrooms across Europe.

Mirai 1