Challenge
Hero one of Youtube’s leading channel creators by taking their content off screen and into a live brand experience.
Solution
A pop-up lab capturing 360 videos of consumers performing football tricks. Moving image content was then pushed straight to social and used to populate OOH advertising sites in real-time.
Power of experience effect
Linking a live experiential activity to OOH media displays saw the highest engagement across the celebratory campaign of YouTube’s creator channels.
![Copa Lab 1](https://muster.imgix.net/images/CopaLab_1.png?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.0&usm=20&w=1440&s=4a20a0e4a24753f12091f3bbfc73ad00)
![Copa Lab 2](https://muster.imgix.net/images/CopaLab_2.png?auto=compress%2Cformat&crop=focalpoint&domain=muster.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.0&usm=20&w=1440&s=e6e3db7738f8bebf76519562eb00b184)