Youtube Copa Lab
Create real-time OOH content from a pop-up soccer lab on the banks of the Thames.
Hero one of Youtube’s leading channel creators by taking their content off screen and into a live brand experience.
A pop-up lab capturing 360 videos of consumers performing football tricks. Moving image content was then pushed straight to social and used to populate OOH advertising sites in real-time.
Power of experience effect
Linking a live experiential activity to OOH media displays saw the highest engagement across the celebratory campaign of YouTube’s creator channels.