A pop-up soccer lab for YouTube creators

Challenge

Hero one of Youtube’s leading channel creators by taking their content off screen and into a live brand experience​.

Solution

A pop-up lab capturing 360 videos of consumers performing football tricks. Moving image content was then pushed straight to social and used to populate OOH advertising sites in real-time.​

Impact

Linking a live experiential activity to OOH media displays saw the highest engagement across the celebratory campaign of YouTube’s creator channels.