Youtube Copa Lab

Create real-time OOH content from a pop-up soccer lab on the banks of the Thames.

Challenge

Hero one of Youtube’s leading channel creators by taking their content off screen and into a live brand experience.

Solution

A pop-up lab capturing 360 videos of consumers performing football tricks. Moving image content was then pushed straight to social and used to populate OOH advertising sites in real-time.

Power of experience effect

Linking a live experiential activity to OOH media displays saw the highest engagement across the celebratory campaign of YouTube’s creator channels.

Create real-time OOH content from a pop-up soccer lab on the banks of the Thames​.

Challenge

Solution

Power of experience effect

More power of experience

Meta - iD8

McVities - Jaffa Whaaat

Toyota Mirai - VR Experience​

Create real-time OOH content from a pop-up soccer lab on the banks of the Thames.

Toyota Mirai - VR Experience