Fever-Tree: #MixInTheDark

To celebrate the launch of Fever-Tree’s dark mixer range we created a short-form escape game that went live at Imbibe and London Cocktail Week in the UK and on to Bar Convent in Germany.

Pairs of consumers were invited inside the #MixInTheDark experience.

Made to look like the founders’ office, they were then briefed on the four challenges to be completed against the clock

Challenge 1:

The taste test. Place the glass of dark spirit over the corresponding notes card

Challenge 2:

Global Aromas. Move the aroma vials to the source of the dark mixer ingredients on our world map

Challenge 3:

Cocktail Combinations. Stand the dark cocktails on their matching description mats

Challenge 4:

The Dark Mixer Wheel. Remove the puzzle pieces from the final chest and place them correctly into the wall frame

unmissable experience

to reach many more people than could play the game we hosted the leader board on Facebook with pictures of each pairs’ escape time being seen by thousands across social