Pairs of consumers were invited inside the #MixInTheDark experience.
Made to look like the founders’ office, they were then briefed on the four challenges to be completed against the clock
The taste test. Place the glass of dark spirit over the corresponding notes card
Global Aromas. Move the aroma vials to the source of the dark mixer ingredients on our world map
Cocktail Combinations. Stand the dark cocktails on their matching description mats
The Dark Mixer Wheel. Remove the puzzle pieces from the final chest and place them correctly into the wall frame
to reach many more people than could play the game we hosted the leader board on Facebook with pictures of each pairs’ escape time being seen by thousands across social