tcc: Global Marketing Forum

We’ve evolved tcc’s Marketing Forum to an industry defining exploration of insight, product, brands and thinking. Designing, developing and delivering an immersive 3 day event from plenary sessions to a digitally powered showcase and a live campaign studio.
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The C-Suite audience were free to explore a number of interactive brand ‘snapshots’ in the reception space

Engaging plenary sessions featured a range of dynamic speakers from in and outside the business

Revealed through moving wall sections behind the seated audience the showcase area featured a festival-style collection of participatory zones

The campaign gallery was specifically curated to provoke discussions through a number of interruptive physical installations

Guests ended their journey at the live studio space where strategists, designers and developers were on hand to realise their own unique loyalty campaigns based on their experiences in the previous areas.

unmissable experience

Each of the physical experiences were augmented with NFC content that guests could trigger using the bespoke event app. Sales teams could then follow up with data taken from each user journey for the ultimate tailored experience.

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