Toyota: #GoYourOwnWay Pop Sculpture

We gave four Toyota AYGOs to four masters of self-expression and let them go to town. Le Fil created a futuristic piece of ‘pop sculpture’ - part art-installation, part pop performance inspired by the Electro Grey AYGO x-press.
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Because when you #GoYourOwnWay the world can take any shape you want.

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live experience

Working with LeFil, muster designed and delivered a unique interactive installation in the busy Westfield Stratford Shopping Centre.

unmissable experience

Following LeFil’s performance we opened the pop sculpture to members of the public. Adding their own unique messages to the LED screen we captured images of their performances and pushed the content straight to their social channels in real-time.

MORE WORK / Toyota