Challenge
Help consumers leave disaster skin dating stories firmly behind them and usher in a new era of everlasting skin care soulmates.
Solution
The Paula’s Choice Match Box – welcomed consumers & press to a two-day pop-up gallery experience in Soho. From brief to delivery in 6 weeks we created social ready window displays, a tactile swipe avenue tunnel entrance, interactive game stations, consultancy lounges and giant molecular art installation in the basement.
Power of experience effect
67 individual creator posts and 117,000 video views resulting in an estimated 10,000,000 total impressions.
