easyJet x Eurovision
Celebrating easyJet’s partnership with Eurovision both on ground and in the air
Challenge
Following the announcement of the multi-year partnership deal as The Eurovision Song Contest’s Official Airline, the campaign “It’s Your Show, Get Out There” needed to lift travellers into the unbounded joy of travel and Eurovision across three party flights to Malmo and an activation in the fan village.
Solution
In flight - travellers from London Gatwick to Copenhagen had a trip to remember with a surprise Eurovision Song Contest in the sky hosted by none other than RuPaul Drag Race UK winner Tia Kofi. Three performers, all easyJet employees, battled it out on board to take home the ‘Sky High Talent Show’ trophy.
In village - we created a Sky High Stage Dive experience where fans ticked a major music bucket-list moment by slo-mo stage diving into a huge pit of foam.
The very best sky-high stage dives then won tickets to the Eurovision Grand Final with each attempt captured as an animation to be shared across social media.
Power of experience effect
The experiential campaign generated 227 media pieces with a reach of 569m, and drove +28% brand consideration.
